Website Development Survey Form (for Project Anchoring and Direction) Website Development Survey Form Thank you for using BasicSky services. To communicate better, we need your help to let us know your organization better. Below is a carefully designed survey form for you to fill. However, prior to filling this form, please do the following: 1. Find at least 3 favorite websites and a dislike one 2. Quickly scan through this form and know what is needed to fill in 3. Prepare the items and come back for actual form filling. This is an important form on which the whole development of the website is based upon. Please fill in as detail as possible. This form will take approximately 1 hour to complete. Business Name * Name Current Website's URL (if available) What frustrates you about your current website? Boring Uptight Stodgy Outdated Tacky Cluttered Confusing Childish What problems does your organization solve for your customers? What makes you different? Desired look and feel of the website Friendly Professional Experienced Upscale Chic Exclusive Cutting edge Stylish High-tech Powerful Feminine Targeted Audience Individual Corporate Both 1. Key Demographics A fictional character who represents one of your ideal customers Age Range Children (11 or below) Teens (12-17) Young Adults (18-24) Adults (25-64) Elderly (65+) Job Manager Professional Technician Clerical worker Service and sales worker Skilled worker Elementary occupation 2. Key Psychographics Psychographic information describes the customer's motives Value Family Interpersonal relationship Spiritual health Physical health Life style Work efficiency Security and stability Preference Work-life balance Nature Wise spending Creativity Well planning Trust Skeptical Get others' opinions Brand loyalty Blend with same value 3. Challenges Challenges and difficulties the customer is facing Life Aging Health Undelivered promises Saving costs Make the right choice Mortgages Stressful Sources Study Work Dating Daily life Technology Buying power 4. Preferred Channels Major channels that the customer would usually seek information Information Sources Phone call Email Organic search (e.g. Google) Key opinion leaders (KOLs) Online news sites Group discussion Major sites TicTok Google Facebook Instagram Youtube Twitter LinkedIn 5. Preferred content types The type of content that the customer prefer and seeking Media Types Blog post Content rich article Image Video eBook / eMagazine Interactive multimedia Virtual Reality Augmented Reality Presentation Case studies Newsletters Event marketing Who are your director competitors? Name some peer organizations that are similar to yours Important words that you want people to associate with your organization’s image and brand What are your tagline (permanent) and slogan (temporary)? Company Image Current company image details Do you have vector logo? Yes No Not sure File format AI EPS JPG (non-vector based) PNG (non-vector based) Have you considered redesigning your logo? Yes No Not sure Do you have a style guide or brand standards? Yes No Not sure Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc): What fonts do you typically use? Image and Marketing Preferred image and marketing information Are there any colors that you want incorporated into the website? Yes No Not sure Pantone color number list If you were using a search engine, what words or phrases would you use to find your site? Important words or phrases in front Do you use Google Analytics? Yes No Not sure Design Preferences Please list the names of three to five other sites that you like. In the comment section, please articulate why the sites are attractive to you. Website #1 URL Website #1 Comments Website #2 URL Website #2 Comments Website #3 URL Website #3 Comments Website #4 URL Website #4 Comments What types of things do you see on other websites do you hate? Content Management Select the content you want to present to your customers and decide how to manage it. Will you allow comments on your blog? Yes No Not sure What STATIC pages to you want as part of your site? Check all that apply: Home Landing Page Services About Us Contact Us FAQs Client List Testimonials Staff Board of Directors Direction Management Portfolio Donation Volunteer Newsletter Privacy Policy Terms of Use Disclaimer Do you currently have content that you want to use? Yes No Not sure Who will be providing the content? Do you have high resolution photos that you want to incorporate into your website? Yes No Not sure Who will be providing photos? Who will be updating this website on an ongoing basis? Check all that apply. Just me Marketing Team Other Staff Intern/Volunteer Office Manager Webmaster Would like to outsource How often do you think you will be updating the website? Once a week or more Monthly Quarterly Less than 4 times a year Website Features All our websites could be dynamic and multifunctional What DYNAMIC functions do you want as part of your site? Check all that apply: eCommerce / eShop - display your products and/or services in grid layout for easy shopping Affiliate Management Payment Gateways - Stripe, Paypal, Alipay, Wechat Pay, Apply Pay, Google Pay and more Delivery Management - DHL, FedEx, SF Express, UPS and more Membership System - multilevel with dynamic structure Social Networking - Group, forum, post and more Distance Learning - eCourse, eLearning, organize course with structure and pre-requisite and more Gamification Appointment Booking Event Management Chatbot Enterprise Resource Planning (ERP) - Accounting System, Customer Relationship Management (CRM), Human Resources Management (HRM), Inventory Control and more Project Management Virtual Reality Augmented Reality Interactive Multimedia Point-of-Sale eApplication Form Remote Document Management Image Gallery SEO Advertising Analytic Tracking Cybersecurity Which Social Media tools do you use? Check all that apply. TikTok Weixin Facebook Twitter Youtube LinkedIn Instagram TripAdvisor Pinterest What types of social media integration would you like to see? Are there any other website functions that you need? Other Information Who is the decision maker for this project? What is the typical turnaround time for making decisions? Do you have a designated IT person that we need to coordinate with? Yes No Not sure Designer's Name What other staff will be involved? What are their roles? Anything else we can help you with? Well Done You're finished! Just press the submit button below and we'll be on our way. You'll hear back from us shortly.
